Free Google Hotel Ads
Get Seen & Book Direct
Make your property visible exactly when travellers are searching. With NOBEDS, your rooms appear on Google Search and Maps with live rates and a direct-booking link.
Google Hotel Ads Simplified
Google Hotel Ads connects your property management system directly to Google, allowing you to display your rates and availability to millions of travelers.
Travelers search for your hotel or hotels in your area.
They see your official website rate alongside OTA prices.
They click to book directly with you, commission-free.
Where Your Rates Appear
Google Search
In the hotel knowledge panel when users search for your property.
Google Maps
Visible on the map when travelers browse for accommodation.
Google Travel
In the dedicated travel planning interface and price comparison tools.
Free Booking Links vs Paid Ads
Free Booking Links
- No cost per click or booking
- Appears in 'All options' list
- Ranked by price and relevance
Paid Hotel Ads
- Pay-per-click or commission model
- Appears in 'Featured options' (Top)
- Higher visibility potential
What You Need to Show Your Rates
1. Google Business Profile
Your profile on Google Maps with correct address, photos and hotel category.
2. Connectivity Partner
A system like NOBEDS to send technical data to Google.
3. Rates & Availability Feed
Real-time sync of your prices and open rooms.
4. Booking Engine
A landing page where the guest completes the reservation.
With NOBEDS, the technical connection (items 2, 3, 4) is handled for you automatically.
How It Works: Step-by-Step
Is It Worth Using Google Hotel Ads?
More Direct Revenue
Reduce commission costs by shifting bookings from OTAs to your own site.
Own the Guest
Get guest email and data directly for future marketing and loyalty.
Brand Visibility
Protect your brand searches from competitors bidding on your name.
For most properties, the answer is YES. Free booking links alone bring extra value at zero cost.
Activate Google Ads on NOBEDS